The payment module is strictly optional – if you don’t want to charge for the events you list and promote on your site, you don’t need to set a price for RSVPing.

Note that it may take several weeks to several months for Google to index and assess your site’s relevance, then begin adding it to search results. Be patient, be consistent about adding focused content that is useful to your visitors, and keep building traffic by other means (social media, word of mouth) while you wait for the search traffic to ramp up.

The key idea here is that human-readable content part. WordPress already takes care of all the under-the-hood elements of site optimization for search — your site’s code is well-formed, fast loading, and clearly laid out for Google’s search-bots. The part YOU control, and that Google cares most about, is what you have to say about yourself and your venture.

The more you focus on writing engaging, useful, original content, and the more you focus on delving deeply into a few topics you know your readers/customers will be interested in, the better you’ll rank for phrases relating to those topics in the search results.

If you want to examine your Analytics data in greater depth, you’ll need to log in to the Google Analytics site using the domain-specific email address (yourname@yourURL.com) and password we set up when you signed up with us. The URL for the Google Analytics sign-in screen is:

https://accounts.google.com/ServiceLogin?service=analytics