{"id":2903,"date":"2015-11-30T18:49:55","date_gmt":"2015-11-30T23:49:55","guid":{"rendered":"http:\/\/mighty-little-websites.com\/?p=2903"},"modified":"2015-11-30T19:27:16","modified_gmt":"2015-12-01T00:27:16","slug":"holiday-marketing","status":"publish","type":"post","link":"https:\/\/mighty-little-websites.com\/holiday-marketing\/","title":{"rendered":"Holiday Marketing"},"content":{"rendered":"
December can be a marketer’s dream or nightmare. Need some perspective?<\/p>\n
Here’s an important tip: Use a professional email marketing service (like Mailchimp) to send your newsletters and other mass email communications to your clients and prospects.<\/p>\n
Why? If you don’t do mass emailing perfectly (accidentally stepping in the proverbial doodoo in any of a dozen less-than-obvious ways), your email address and domain name can get blacklisted as a spammer, making it impossible to send out subsequent emails, effectively undoing all your good intentions to connect with your audience AND damaging your brand’s good name.<\/p>\n
Professional services like Mailchimp adhere to “white hat” (read:\u00a0best) practices and take the hit themselves in the unlikely event of a protocol screwup, keeping your name (and list and capabilities) in the clear.<\/p>\n