That’s a complicated question, but the short answer is a qualified ‘No’. Google and other search engines invest a lot of time and effort trying to ensure one thing and one thing only — that a site’s rank for a given search phrase accurately reflects how much the human-readable content of that site relates to […]
December can be a marketer’s dream or nightmare. Need some perspective? Here’s an important tip: Use a professional email marketing service (like Mailchimp) to send your newsletters and other mass email communications to your clients and prospects. Why? If you don’t do mass emailing perfectly (accidentally stepping in the proverbial doodoo in any of a […]
Do you have the chops to DIY?
Most of our customers come to us because they want to manage their own content but let someone professional deal with the technical stuff. Many of them ask us how complicated the WordPress interface will be for them to use. Answer: It’s pretty easy – but it depends on your basic computer skills, and your […]
Keywords and key phrases — how do I use ’em?
Here at mightylittlewebsites.com, we get lots of questions about search engine optimization (SEO) and competing for keywords in search results. We can’t think of a better, more reputable resource than the folks at Yoast – a trusted authority on real-world SEO for regular folks. Go check out their blog and get some advanced tips and […]
Website Planning: Why be strategic?
Ever go looking for a product or service online and have this kind of experience? “Hi, name is Sloppy Sam and I don’t want your business. So thanks for stopping by to look at my user-unfriendly website, now go away so you can find info from someone who actually cares about meeting your needs.” The public’s […]
Put your mettle to the pedal
Overheard’ on a client’s Facebook wall: “If you want to know what you’re worth, just ask your boss. If you want to know what you’re made of … be the boss.” Jackson Grey’s Chad Verhoff pours this extraordinary mettle into beautiful metals. And gems. And ohhhh… Check them out: http://jackson-grey-jewelers.com, opening soon in Chagrin Falls.
Content Management Best Practices Presentation
Big thanks to COSE, the 2014 Small Business Convention, and all the awesome small business owners who attended our presentation on ‘Managing Your WordPress Website Content’. We got the opportunity to share some fundamentals and best practices around some of the specifics of how WordPress handles content management. I experimented with a more work-along style of […]