Holiday Marketing

December can be a marketer’s dream or nightmare. Need some perspective? Here’s an important tip: Use a professional email marketing service (like Mailchimp) to send your newsletters and other mass email communications to your clients and prospects. Why? If you don’t do mass emailing perfectly (accidentally stepping in the proverbial doodoo in any of a […]

Do you have the chops to DIY?

Most of our customers come to us because they want to manage their own content but let someone professional deal with the technical stuff. Many of them ask us how complicated the WordPress interface will be for them to use. Answer: It’s pretty easy – but it depends on your basic computer skills, and your […]

Put your mettle to the pedal

Overheard’ on a client’s Facebook wall: “If you want to know what you’re worth, just ask your boss. If you want to know what you’re made of … be the boss.” Jackson Grey’s Chad Verhoff pours this extraordinary mettle into beautiful metals. And gems. And ohhhh… Check them out:, opening soon in Chagrin Falls.

Content Management Best Practices Presentation

Big thanks to COSE, the 2014 Small Business Convention, and all the awesome small business owners who attended our presentation on ‘Managing Your WordPress Website Content’. We got the opportunity to share some fundamentals and best practices around some of the specifics of how WordPress handles content management. I experimented with a more work-along style of […]