These terms are part of, and are incorporated by reference into, the Terms of Service.
1. Information that we collect.
a. Customer Record. When Users become customers they provide us with their address, email, phone number, and credit card. Users may also provide us with their fax number and company affiliation (together “Customer Record”).
b. Inquiries. When Users contact us we may ask for information that allows us to contact them, validate the seriousness of their inquiry and request specific information related to the reason they have contacted us (“User Inquiry Information”). User Inquiry Information may be associated with other information, such as Cookies and information from Tracking Software.
c. Surveys. Users may be offered the opportunity to respond to surveys, questionnaires and other requests for information (“Survey Information”). The types of data that Users provide to us is set out in the survey request.
d. Statistical Information. All of our servers collect statistical information such as Users’ IP addresses, dates Users visit, computers and operating systems Users are using, among other data (“Statistical Information”).
f. Tracking Software. We may use software designed to track responses to our advertisements, other promotional activity as well as a Users’ movement through our site (“Tracking Software”). Tracking Software includes software such as web beacons and software used by our advertising partners.
2. How we use information that we collect.
b. Customer Record. We use the Customer Record to identify Users personally. It is used throughout our business to provide services to Users. Information in your Customer Record will only be shared with third parties if it is necessary to provide Third Party Products to you. However, information in the Customer Record related to payments, such as a Users’ credit card number, is only used to ensure we receive payment for services rendered. Please see Section 4 in the TOS for information on how we use payment information.
c. Customer Inquiries. We use User Inquiry Information to identify Users personally. It is used throughout our business to provide services to Users. User Inquiry Information is shared with third parties in the following circumstances: to identify and fix problems with services we provide when we are not capable of doing so ourselves.
d. Survey Information. We use Survey Information to identify Users personally. We use it throughout our business to market new products and services to Users. Survey Information is not shared with third parties in ways that identify Users personally. To the extent we may share Survey Information with third parties, it is done in the aggregate.
e. Statistical Information. We do not use Statistical Information to identify Users personally. We use Statistical Information to operate our hardware and software, diagnose problems and administer our website. We may use aggregate Statistical Information to modify the products and services we offer based on who is visiting our website, and what they are purchasing.
g. Tracking Software.Tracking Software does not initially identify Users personally. In general, we use the information provided by Tracking Software to determine the effectiveness of our marketing programs; improve the functionality of our website; and to collect demographic data about where Users go on our website and how they behave. Tracking Software may collect information that when combined with other information we have collected, will enable us to identify Users individually.
3. Public Forums.
MLW may provide bulletin boards, blogs or chat rooms as part of the Services. Any personally identifiable information you choose to submit in such a forum may be read, collected or used by others who visit these forums, and may be used to send you unsolicited messages.
MLW is not responsible for the personally identifiable information you or End Users choose to submit in these forums.
4. Data Retention and Security.